Sequential effects in facial attractiveness judgments: Separating perceptual and response biases

When items are presented sequentially, the evaluation of current item is biased by both previous item’s value (perceptual bias) and response given (response bias). While these biases have been identified in judgements facial attractiveness, it unclear as to whether they produce assimilation and/or contrast effects. Here, two tasks were employed measure each bias isolation. By presenting a preceding face without collecting response, perceptual could be investigated, while considered requesting face. Our results demonstrated which attractiveness ratings shifted away from baseline face, we found no evidence due previously selected value. These findings highlight utility considering sequential separately when trying determine nature